requirement to become a Kramer's Best dealer is that you must be
a bona fide reseller and have a valid sales tax license in your state. When
you furnish the required tax information and meet minimum purchase requirements
you are entitled to all dealer pricing and benefits.
What is the wholesale cost?
Basic wholesale cost is 50% of the suggested retail price. Additional
discounts for large volume purchases are available.
What quantities do I have to purchase?
The minimum quantity each time you order is 24 of any one product in any
one size (usually this is the 8-ounce size of Antique Improver).
Any quantities of other sizes and products may be purchased at the same
time at the same discount; you do not have to purchase in full cases.
How much are shipping charges?
Shipping and handling is 10% of the total amount of the order. You can
save the shipping if you pick up your order at John's workshop (by appointment
How are orders shipped?
All shipping is by UPS. Antique Improver and Blemish Clarifier
are flammable and must ship via ORMD classification and can go ground
only; no air shipments. Orders received before noon on weekdays are shipped
that same day. Orders received later in the day or on weekends are shipped
the next working day.
What are payment terms?
Terms are delivery on payment. We do not do any billing and do not ship
COD. We accept MasterCard, Visa, Discover, American Express, check or
money order. You can place your order on our web site or by mail, phone
Do I have to buy the Instruction Books?
We are very proud of our book of "Instructions and Suggested Uses". We feel that
the amount and quality of information we furnish to the consumer is unique.
We provide, at no charge, one book for every bottle of Kramer's Best
product which you purchase from us. You may purchase additional copies.
We also furnish the salmon-colored "What is Antique Improver" fliers.
One hundred of these fliers are automatically included with your first
order and are available by request with future orders; additional quantities
of these may also be purchased.
What about display materials?
With your first order you will receive a packet of materials which includes
an 11" x 17" display card designed to be placed behind the bottles in
your display. It can be fastened to a wall or the back of your display,
or by attaching the easel back, which is also included, it can be made
free standing (see sketch on page 2). There are also 2 other smaller counter
cards. (Also included with the new dealer materials are a bumper sticker,
price sheet, order form, and previous copies of the Dealer Newsletter
which we publish. You will be on the mailing list to receive future copies
of the newsletter.)
Are there any restrictions on where I can sell the products?
No. Once you purchase the products from us you are free to offer them
for sale whenever or wherever you choose.
Will I have a protected territory where I am the only Kramer's
We are open to discussion about protected territories based on the purchase
of very large quantities. However, for routine local availability we have
found that having the product available in limited locations is not good
for sales. It benefits everyone to have the product available in as many
locations as possible. Shoppers become more familiar with it the more
they see it. Familiarity builds confidence and confidence builds sales.
The more retail locations in an area, the better sales are for everyone.
There is a place for a name stamp on the fliers.
How will this be to my benefit?
Your name in this allotted space on the "What Is Antique Improver" fliers will help
bring you that repeat business we are all looking for. Stamp your
name, address, phone - whatever will help your customer find you again.
Have the fliers available for interested customers to pick up - also include
one with each purchase. After visiting many shops, customers can
easily forget where they picked up their bottle. You want to be sure they
come back to you when they need more. Occasionally a visitor to your location,
or a tourist passing through, will purchase some Kramer's Best,
and then, when they get home and try it, want more. Or they may just see
the product but not be able to take it with them at that time, but pick
up one of the fliers. They will use the form later to mail order. In order
for you to get credit for this, we watch for this identifying imprint
and any time we receive an order on a form with your name, WE WILL CREDIT
YOUR BUYING ACCOUNT WITH 20% OF THE PURCHASE. We will send you a "Credit
Voucher" showing information about the sale and the amount of credit which
you can deduct from your next order. Actually, this does not happen often;
most times it helps to send the customers back to you, but we watch for
these because we want to be sure our dealers are rewarded for their efforts
Our shop is small and we don't handle much furniture, would we
sell enough Improver to make it worthwhile?
If your shop is small, that probably means you have a chance to visit
with your customers. And whether or not you have furniture in your shop,
your customers have furniture and other wood in their homes which they
want to care for. If you keep a few bottles of Improver sitting
by the check-out counter, and a sample piece partly treated with the product,
you can easily get a conversation started which many times leads to a
sale. And a sale can lead to a repeat sale which brings the customer back
to your shop and maybe they tell a friend, which brings a new customer.
And, of course, each visit to your shop provides the opportunity to sell
them something else.
I know I want to carry the 8-ounce bottles of Antique Improver,
but what about the other products and sizes?
You may want to stock only the small bottles of Improver, many
of our dealers do. Or you may want to carry one or both of the other products
and offer all sizes. This is a decision you will have to make, based on
your particular circumstances and method of sale. Blemish Clarifier
and Wood Food Oyl are exceptional products, but they are more specialized
(for complete information on these products see the last two pages in
the book of "Instructions and Suggested Uses"). You will not sell as much
of these as you do of the Improver, but they do fill a definite
need and once customers get started with the Improver, and see
how great it is, they will come back to see what else is available. You
might want to start with just few bottles of each and see how it goes.
What sizes you offer is also dependent on your space and circumstance.
We find that even 2 or 3 of the quart size of Antique Improver
included in your display is of great benefit. For the customer it then
becomes a decision of: "which size to buy" instead of "to buy, or not
to buy". The most important thing to remember in building your display
or presentation, is that the more noticeable it is, the better sales will
be. And the more product shown, the more noticeable your display will
I plan to sell Antique Improver at shows.
What kind of sales can I expect?
It totally depends on you. If you have only a few bottles in a back corner
of your booth, you may not sell any. If you have a larger display in a
more prominent location, you could sell a dozen or two. If you devote
a major space in your booth to the display and take time to talk to people,
showing samples and demonstrating how the product works, you could sell
several hundred dollars worth. The most important factor is you, and how
hard you work to sell.
I have a booth in a mall. Would I be able to sell Antique
if I'm not there to talk to the customers?
Definitely. We have very good sales in many malls. Sales are dependent
on the effectiveness of the display and the amount of traffic through
the mall. "Before/after" samples are a must; pieces where only part is
treated with Improver (or the other products) and the rest left
in its original condition. Notes or signs telling what was done to the
piece, how the product was applied, or ways you have used it, are all
helpful. We also have available a video, consisting of 3 minute repeating
segments, in which John describes the products and their uses. In a high-traffic
location you will find that this greatly increases sales. If you decide
to devote a video machine to this purpose, we will furnish the tape at
no charge. Whatever display techniques you decide to use; some we have
mentioned, or something we haven't even thought of; the most important
thing to keep in mind is that the display must first draw attention. Then,
once you have gotten the customer's attention, what is shown in the display
must convince them that this is a product they want to buy. Once you can
get the customers to try it, you can be sure they will be back for more,
and they will also send their friends.
Can I make extra profits by signing up other people as dealers?
We do not participate in any type of multilevel marketing or pyramid schemes.
We sell through one level of dealers only. No hierarchy of distributorships
and management takes most of your money. However, we do want to encourage
you to talk to other dealers about the products and about our dealership
program. As an incentive, after you become a dealer, if you refer someone
to us who then becomes a Kramer's Best dealer, you will receive
12 FREE 8-OUNCE BOTTLES of Antique Improver, and we pay shipping.
Just be sure that they let us know you referred them, or better yet, you
notify us, so we can be sure you get credit.
I don't have a shop and I don't do shows; I just think
Antique Improver is a great product and I would like to get involved.
Do you have any suggestions?
We have dealers who have started out just like you. Some sell only to
friends. Others have moved on to bigger things. Ways to sell the products
are limitless. To name a few: a lady who does upholstery uses the product
on exposed wood trim, then explains its use to happy customers, usually
selling a bottle, or maybe giving a complementary bottle with a large
project; a woodworker uses Improver as the final finish on custom-made
pieces and includes a bottle with the purchase; a gunsmith who uses it
to restore the metal and wood of old guns and also sells it at gun shows.
Or you might want to set up and service displays. Many antique malls are
open to discussion about small spaces you can rent reasonably and display
the products - to the mall's benefit as much as your own. Once you have
the product on hand, if you are enthused about it, you will find what
works best for you.
Can I do Mail Order with the products?
As mentioned before, once you have purchased from us, you may choose your
methods of sale. If you decide to try mail order, you must be aware that
since Antique Improver and Blemish Clarifier are flammable
materials, all shipping must be done per current ORMD requirements. The
Post Office allows small shipments if their codes are followed, but we
have determined UPS to be the preferable shipper. Contact their representatives
who will help you apply for the necessary shipper number, furnish information
about packaging requirements, and supply shipping forms, etc.
I realize I need to know as much as possible about the products
in order to sell them effectively. What is the best way to learn?
The book of "Instructions and Suggested Uses" is very
complete. We worked long and hard to include as much information as possible
in limited space. Read it thoroughly. Use the techniques explained, then
read it again. Refer to it often. We also publish a "Dealer Newsletter"
which contains helpful information. As a new dealer you will receive previous
issues and be on the mailing list for future editions. We try to furnish
as much information as possible, but probably the best tool for learning
about the products is to use them often. We can tell you many things the
products can do, but we often hear from customers about uses we hadn't
even thought of. And, always remember, if you, or your customers have
questions, do not hesitate to contact us. We want the products to be used
to greatest benefit and are anxious to help whenever possible.
Can customers find me when looking for Antique Improver
in my area?
When you become a dealer, we will ask you to fill out a "Retail Location
Information Sheet". On it you will list information about any location
where you have the products available, which products and sizes are available,
and a little information about the location, hours of operation, address,
phone, etc. We keep this information in a computer database and refer
to it when we get an inquiry about a retail location. (And we frequently
get this type of call.)
Wouldn't plastic bottles be better?
I am concerned about breakage of the glass.
The product is best kept pure in glass. Antique Improver and Blemish
Clarifier interact with any other packaging material, affecting the
product and limiting shelf life, With glass we get indefinite shelf life
and the added benefit of a container which is recyclable and does not
pollute the environment. We use the strongest glass bottles available
and have had no problems in normal use or shipping.
What about environmental hazards?
Are these products
Definitely. We use only ingredients that are totally renewable and compatible
with the earth mostly plant products no petrochemicals or highly-processed
materials. We package in paper and use no plastic "popcorn" or other synthetic
fillers. (Our shredded "junk mail" and newspapers make great packing material.)
We are committed to doing whatever we can to preserve our planet.
If you USE Antique Improver,
you can't help but talk about
If you TALK about Antique Improver
you will sell Antique Improver.
If you SELL Antique Improver
customers come back for more (and you get another
chance to sell them something else).
They then tell their friends
who come to
buy Antique Improver and often leave with much more, to return yet again
. . .
It all starts with USING Antique
The success of our top dealers
is because they . . .
USE the product . . . TALK ABOUT
the product . . . and SELL the product.
A Message from John Kramer...
I offer an exceptional product . . . it works better than
anything else that is available. Once customers begin using it they
won't use anything else. But, first they must be introduced to the
Dealers are necessary to my success. I am building a base of knowledgeable
dealers and will continue to support them with a quality, traditional
product that really does make a difference for the better.
It is a product dealers can sell with pride and confidence. It provides
the dealer with a product that steadily brings in new business with a
growing network of word-of-mouth advertising: the most profitable kind.
I have no time for business shenanigans or subtle maneuvering.
I like everything to be in everyone's personal best interests: mine, my
dealers, the customers, and the priceless heritage the product preserves.
I believe fair treatment breeds loyalty, loyalty builds trust, and trust
builds friendships and businesses of longevity and good profits.
I am looking forward to a long and profitable relationship for us
all, earning honorable profits in noble pursuit of a worthwhile purpose
. . . preserving the past.